Some people can point to a specific moment when they felt their calling and ran. I’m not one of those people. My path to creating Juniperfolk started with a Professional Writing degree from Michigan State before meandering into restaurant life and eventually leading to falling in love with the strategic process of brand and web design.
The twists and turns that got me here might not be glossy and straightforward, but they’re mine. And I’d take this chaotic mess of an adventure any day because it’s taught me how to embrace imperfections, think on my feet, get creative, and trust myself — traits that serve me and add depth and understanding to the client experience.
And if I’m lucky enough, this is the chapter where your character makes an appearance.