Written and illustrated by Claire Palmer
To my incredible clients, past and present
My sisters, who hung the moon, stars, and galaxy
Mom and Dad, for gifting me a childhood made of storybook joy
And the man who went from kitchen crush to forever adventure pal
I wouldn’t be the woman, friend, business owner, or designer I am without you
To my incredible clients,
past and present
My sisters, who hung the moon,
stars, and galaxy
Mom and Dad, for gifting me a
childhood made of storybook joy
And the man who went from kitchen crush to forever adventure pal
Jane Eyre circa 2020
An unexpected twist
Some people can point to a specific moment when they felt their calling and ran. I’m not one of those people. My path to creating Juniperfolk started with a Professional Writing degree from Michigan State before meandering into restaurant life and eventually leading to falling in love with the strategic process of brand and web design.
The twists and turns that got me here might not be glossy and straightforward, but they’re mine. And I’d take this chaotic mess of an adventure any day because it’s taught me how to embrace imperfections, think on my feet, get creative, and trust myself — traits that serve me and add depth and understanding to the client experience.
And if I’m lucky enough, this is the chapter where your character makes an appearance — from strangers to lovers, a trope I’ll get over.
My approach
Not all design is created equal. To me, the role of a designer has less to do with understanding colors, fonts, and software and more to do with slowing down enough to hear what’s spoken between the lines.
My job is to ask the right questions, sufficiently dig into your virtual presence, and slide myself into your shoes so that as I piece your brand together, it feels like watching your vision come to life.
And yes, part of that process is creating something aesthetically unique and beautiful, but that’s just the beginning — wait until you see how this ends.
Why Juniperfolk?
The essence of who I am
Juniper (n):
An evergreen shrub or small tree used as the main component in gin (the base of my go-to cocktail, a gin sling)
Folk (n):
People in general and a genre of music (I played the flute for over a decade and was trained by a folk artist — but I also love people more than anything)
Open, honest, and founded in trust.
Communication
Now you’re speaking my love language
The foundation of Juniperfolk
A safe space to be yourself, always.
Authenticity
Embracing coloring outside the lines.
Creativity
Grateful to bring big dreams to life.
Gratitude
We exist in the gray in- between.
Balance
My childhood consisted of learning, play, and very little screentime (the best gift my parents could’ve given me).
Memoir
Addicted to learning and continued education — has been known to nerd out over psychology.
Non-fiction
Summers are best spent on a boat, rosé in hand, ten toes deep in the sand, with my Kindle in one hand and my husband tugging on the other.
