Design my brand & website
Turning your thoughts into digital art
Dreaming up your brand is your job; bringing it to life is mine. Together, we’ll do both.
I’m not just here to make pretty things (although we totally will). I'm here to listen intently as you share your vision, understand what makes your business tick, and create designs that represent you beautifully while resonating deeply with your people.
My goal is to translate all of your thoughts, ideas, and visions into visually striking yet highly functional designs that leave you feeling seen and your consumers feeling served.
Because good design is a pretty face, but great design is everything beneath it.
Take what you need
Brand & web design
What’s next for you?
Tell your complete story
Semi-custom website
Quick & seamless
Brand design
Build your foundations
Custom web design
Bring your brand to life
View services
Jenna | Ataraxy Massage
Claire captured the essence of my business exactly when she created my website. She went above and beyond to make sure I was comfortable doing the things I needed to do on my end with personalized video tutorials, which I appreciated. You can easily tell how much she loves what she does based on the way she does it! Can I give six stars? Or seven? Or ten? This is a 10/5 review; I highly recommend Juniperfolk Designs!
Téa | Téa Rae Designs
OMG, I felt so incredible! It was like a physical feeling of relief that I didn't have to worry about it and I was so happy with it I knew it was going to stick. The problem with doing your own stuff sometimes is you get into such a perfectionist mindset that it can be hard to make any progress. Once I received the final branding and all the files, I was over the moon and so incredibly happy with the end result! I couldn't wait to share my brand everywhere.
Strategy first, looks second
The Juniperfolk standard
My philosophy is simple: design on purpose (nothing happens by accident)
My philosophy is simple: design on purpose (nothing happens by accident).
I believe thoughtful choices — informed by an understanding of human psychology, competitor research, and truly hearing your vision — are key to impactful design.
At Juniperfolk, meaningful questions come first and design comes second — ensuring cohesive brands and websites that connect on a deeper level. Every detail stems from strategic insight, from color palettes to font pairings, logo design to web structure.
Because purpose-driven design isn't a trend; it's the standard.
Meet Claire Palmer
The illustrator of your brand story
I’m what you get when you mix a love for literature, beautiful things, and supporting cool people with a fundamental understanding of design principles and years of professional experience. Basically, I fuse storytelling with psychology and design to create brands people can’t stop talking about or buying from.
My love language is taking your jumbled thoughts and turning them into something tangible that’s better than you could’ve imagined. My second love language is convincing everyone I come into contact with to visit Northern Michigan. I can’t wait to do both with you.
xoxo,
Claire
Read the rest
Your favorite colors shouldn’t necessarily be your brand colors — we’re not designing for you and you alone; we’re designing for your clients and customers
We’re more than a pretty face
Everything — design, copy, imagery, social — needs to work together to tell a cohesive story
There’s no ego in design — honest feedback always trumps niceties
Some thoughts and opinions at the core of Juniperfolk
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