Timeless Brand & Web Design | Excitedly Serving All Industries

Strategy-Driven, Artfully Executed

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clients juniperfolk has served

Photographer

Life Coach

Brewery

Esthetician

Personal Trainer

Hair Salon

Pinterest Mng.

Business Mentor

Acting Coach

Copywriter

SM Manager

Virtual Assistant

Turning Your Thoughts Into Digital Art 

Dreaming up your brand is your job; bringing it to life is mine. Together, we’ll do both.

I’m not just here to make pretty things (although we totally will). I'm here to listen intently as you share your vision, understand what makes your business tick, and create designs that represent you beautifully while resonating deeply with your people.

My goal is to translate all of your thoughts, ideas, and visions into visually striking yet highly functional designs that leave you feeling seen and your consumers feeling served.

Because good design is a pretty face, but great design is everything beneath it. 

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Take what you need

the services

Brand & Web Design 

What’s next for you?

TELL YOUR COMPLETE STORY

Semi-Custom Website

QUICK & SEAMLESS

Brand Design

build your foundations

Custom Web Design

bring your brand to life

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Strategy First, Looks Second

The Juniperfolk standard

My philosophy is simple: design on purpose (nothing happens by accident).

My philosophy is simple: design on purpose (nothing happens by accident).

I believe thoughtful choices — informed by an understanding of human psychology, competitor research, and truly hearing your vision — are key to impactful design.

At Juniperfolk, meaningful questions come first and design comes second — ensuring cohesive brands and websites that connect on a deeper level. Every detail stems from strategic insight, from color palettes to font pairings, logo design to web structure. 

Because purpose-driven design isn't a trend; it's the standard.

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Love Notes & Words Of Affirmation

Jenna | Ataraxy Massage

Claire captured the essence of my business exactly when she created my website. She went above and beyond to make sure I was comfortable doing the things I needed to do on my end with personalized video tutorials, which I appreciated. You can easily tell how much she loves what she does based on the way she does it! Can I give six stars? Or seven? Or ten? This is a 10/5 review; I highly recommend Juniperfolk Designs!

Téa | Téa Rae Designs

OMG, I felt so incredible! It was like a physical feeling of relief that I didn't have to worry about it and I was so happy with it I knew it was going to stick. The problem with doing your own stuff sometimes is you get into such a perfectionist mindset that it can be hard to make any progress. Once I received the final branding and all the files, I was over the moon and so incredibly happy with the end result! I couldn't wait to share my brand everywhere. 

Alexeandra | Bloom

Working with Claire was a breeze! She did an amazing job building out my website and it was really easy to convey my vision for the site to her. She brought my ideas for the site to life and did a great job making my brand personality shine through!

You crave something timeless, not just trendy

I’d Like To Be Part Of Your Story If…

You view the branding and design process as a collaboration, not a complete hand-off

You want designs that look incredible while serving a deeper purpose

You’re a kind, inclusive, cool human 

Showit Website Templates that work as hard as you do

Because you don’t have to DIY alone

Jane Eyre

Violet Sorengail

Nesta Archeron

for social media managers, virtual assistants, and copywriters

for coaches, personal trainers, & nutritionists

for videographers, photographers, & digital producers

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Meet Claire Palmer

The illustrator of your brand story

I’m what you get when you mix a love for literature, beautiful things, and supporting cool people with a fundamental understanding of design principles and years of professional experience. Basically, I fuse storytelling with psychology and design to create brands people can’t stop talking about or buying from.

My love language is taking your jumbled thoughts and turning them into something tangible that’s better than you could’ve imagined. My second love language is convincing everyone I come into contact with to visit Northern Michigan. I can’t wait to do both with you.

xoxo,
Claire

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waitlist

Stories, advice, & client highlights

Programs, tools, & templates

Social media starter kit

How can I be a part of your story?

i wish you nothing but success

Your favorite colors shouldn’t necessarily be your brand colors — we’re not designing for you and you alone; we’re designing for your clients and customers

We’re More Than A Pretty Face

Everything — design, copy, imagery, social — needs to work together to tell a cohesive story

There’s no ego in design — honest feedback always trumps niceties

Some thoughts and opinions at the core of Juniperfolk

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