Let’s discuss something that’s been on my mind lately: the misconception that branding is all about picking pretty colors and cool fonts. Don’t get me wrong, those elements are essential (and fun to work with), but they’re just the tip of the iceberg when creating a truly impactful brand.

The concept is simple yet profound: repeatedly ask yourself ‘why’ you do what you do, pushing past surface-level responses to uncover the core motivations that truly drive your business. This process reveals insights that can significantly impact brand messaging, client relationships, and overall business direction.

How often have you heard the phrase, “You need SEO.” I will take a shot in the dark and guess you’ve heard it more than once. Don’t get me wrong, a website must have SEO implemented, but it can be confusing when you don’t know the definition.  So first, let’s define SEO. SEO stands for […]

Being a business owner is one of the most extraordinary things in the world – in my completely biased opinion, of course. There are accomplishments, awards, achievements, profit, and relationships that can come out of being your own boss, but also hardship, frustration, loneliness, and anxiety.

1. Establishes credibility. These days it seems as though nearly anyone can post something to social media and act as though they know what they are talking about. The time, efforts, and (let’s not lie here) money that goes into investing in a professional website is not something that goes unnoticed when potential clients visit […]