Let’s discuss something that’s been on my mind lately: the misconception that branding is all about picking pretty colors and cool fonts. Don’t get me wrong, those elements are essential (and fun to work with), but they’re just the tip of the iceberg when creating a truly impactful brand.

The concept is simple yet profound: repeatedly ask yourself ‘why’ you do what you do, pushing past surface-level responses to uncover the core motivations that truly drive your business. This process reveals insights that can significantly impact brand messaging, client relationships, and overall business direction.

In today’s digital landscape, having a website isn’t just a nice-to-have—it’s a must-have. But here’s the thing: not all websites are created equal. A truly effective website goes beyond aesthetics; it’s a powerful tool that can drive your business forward.

Picture this: You’re scrolling through Instagram, and you come across two posts advertising cozy sweaters. One uses a delicate, handwritten script that makes you think of curling up with a good book.

As a website designer, I’ve seen firsthand how crucial backend organization is for a site’s success. Today, I’m pulling back the curtain on this often-overlooked aspect of web design that plays a vital role in your site’s performance and maintainability.

Use these 6 simple tricks to increase your website traffic and turn your website homepage into a homepage that converts and turns your visitors into clients.

Let’s get one thing straight–modern is different from trendy. At least that’s my own opinion.  Here’s my definition of modern branding: up-to-date styles, techniques, and practices to ensure your brand will stand out from your competitors, but remain focused on your clients, customers, and users. The modern brand is human.  Gone are the days of […]

Color. It’s literally all around us, and we perceive different colors differently.  But here’s the real question, how do we implement that into brand design? If you’re a business owner, chances are you’ve heard the term color palette, and you know this is something you need. But why? Because colors are part of the unspoken […]